The concept behind the products: the major colors of our products are pink and baby blue. These colors give people warm and comfort feelings. According to the physiological research, pink color can makes people relax, and baby blue tones tend to make people feel peaceful. These two colors can reduce the fear of the new-born babies, and makes them feel safe.

The major product design of soothing products is a cuddly bear. It is very easy to be accepted by babies, and become babies’ great companion.

The material we use is velvet. Its smoothness makes the products gentle on the babies’ skin, and this will increase babies’ comfort and feeling of security.